centrally-unplanned:
I will add my voice to the chorus that chronological feed is at this point one of Tumblr’s biggest selling points, because chronological is a default form of ownership. I can edit my feed to match exactly my expectations by following & unfollowing who I want, because chronology as a concept is completely scrutable to me. Algorithms are fine as everything is an algorithm; its the lack of comprehensibility and agency most platforms inflict on you that makes them so hostile to users who actively curate what they engage with.
I in fact think Tumblr would benefit from more feed options! I would absolutely enable deviations from the chronology based on the people I follow and the moods I am in - but they again would need to be under my control.
The discoverability problem is real, and I do in fact think that there should be better ways. I don’t object to the “you may also like” in the corner for example. In reality Tumblr’s search functions are the place to do this; they aren’t as bad as many claim but they aren’t great, they are exactly the choice-focused place to surface new blogs. Make that tool better and I will find others like me and give them a shot.
But. Another thing that makes tumblr great is the fact that it is ‘community’ based over 'content’ based. I follow the people I follow, and they follow me, because we interacted with each other over time. It is a facsimile of actual socializing; you make a few comments on a post, you build up the courage for a reblog or two, you are discoursing, you tag them on a meme, now you are mutuals. Content creators are not community members - that is a hierarchical relationship, the 'lead’ and the 'fan’, and is defined by parasocial and weak connections. Tumblr can be more than one thing ofc, I follow some art blogs who never talk to their followers, that is a content-follow. But in the main I don’t think most people want their community-based feed structure to be disrupted by attempts to content-itize it.
This is again one of Tumblr’s strengths - every other site (besides partially Facebook) has pivoted to content-style models over community-style models due to inherent winner-take-all dynamics and greater monetization applications. But Tumblr cannot chase YouTube, it is going to lose, YouTube already exists. I don’t see much of anything in that post that recognizes that, and that is imo a huge mistake.
(via apollo-cackling)